If you’re active on Twitter, you’ve probably seen at least one reference on your own profile page to Twitter lists.

They’re a powerful way to categorize Twitter users according to their area of expertise, or the topics of their tweets and then, once the list is created, let anyone see it. They save valuable time because when you create a list, every tweet from every person on that list feeds into that particular list. You don’t have to drink from a firehose on Twitter to be able to find the tweets from people who have a particular expertise.

But don’t be fooled into thinking that that’s the only way to use Twitter lists. They’re powerful tools that can help you do valuable research, track down experts in a particular niche, find people in your target market, spy on your competitors, find journalists who cover your industry, and so much more.

They’re also an excellent way to determine how other people perceive your expertise and your brand. Here’s what I mean.

Go to your Twitter Home or Profile page and look under your photo on the upper right side. You’ll see the number of people you’re following, the number of people who are following you, and the number of lists you’re on. Click on “Listed.”

Instantly, you can look down the list and see which Twitter users have put you on one of their lists, and you can see the names of their lists. For example, I’m on a number of Twitter lists. When I click on “Listed,” a window opens and I can see that many of the lists include the words “virtual assistant”, “VAs” and “social media.”

If you aren’t on many lists, or you haven’t created your own lists yet, that’s OK. Joan Stewart, aka, The Publicity Hound is hosting a webinar  at 3 p.m. Eastern Time on Thursday, Aug. 26, called “How to Use Twitter Lists & Directories to Generate Publicity and Build Your Brand.” If the time is inconvenient for you, sign up anyway because she is recording it. You’ll get a link where you can watch the streaming video, or download the video.

Here’s some really bad advice that the so-called PR experts dispense: Your email pitches to journalists and bloggers should be as short as possible. No more than three or four words.

Why is it bad advice? Because it forces people to make their subject lines sound cute rather than informative.

Publicist Michelle Tennant, a master at booking her clients on top-tier TV and radio shows, often uses as many words as necessary in her subject lines so they scream, “Open me!”

And wow, do journalists ever open them!

During this webinar on “How to Tie Your Pitch to Breaking News and Make the Media Interview YOU,” Michelle dissected three email pitches that scored publicity in major media outlets. All three had the critical elements of an email pitch and made the journalist’s job incredibly easy. You can adopt them for your own use.

News is breaking all around you–and that’s the very best time to pitch. Joan recorded the webinar and you can watch it at your computer, or download it along with the MP3 file, the handouts and Michelle’s sample pitches. Read more about what she taught at http://budurl.com/pitchingthemedia

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Reprinted from “The Publicity Hound’s Tips of the Week,” an ezine featuring tips, tricks and tools for generating free publicity. Subscribe at http://www.publicityhound.com/ and receive by email the handy cheat sheet “89 Reasons to Send a Press Release.”

News is breaking all around you.

When you’re the local angle to a national story, or you can comment on the hot topic of the day, TV producers, daily and weekly newspaper reporters, and bloggers will practically be begging to talk to you.

But too many people who want publicity don’t bother picking up the phone or emailing. They think the media are too busy. Or they don’t know what to say.

What a mistake! This is the very best time to pitch.

What if somebody gave you step-by-step directions on exactly how to piggyback your story idea onto breaking news? Publicist Michelle Tennant, who got one of her clients booked on “Dr. Phil” the very day the client signed the PR contract, will explain the exact details of what she does when she pitches a client during a breaking news event. She’ll even show you the word-for-word email pitches she sent to the media–pitches that resulted in major publicity for her clients.

Michelle will be the special guest during a webinar hosted by Joan Stewart, aka The Publicity Hound, at 3 p.m. Eastern Time on Wednesday, July 21. Michelle will teach you how to use very simple email subject lines, include three important elements in every pitch, and the exact number of times to follow up.

She’ll also tell you about a free media resource website she uses, thus saving her thousands of dollars on media directories.

I received a call this morning from one of my clients, Anne Roos of Celtic Harp Music. She mentioned a radio broadcast from NPR that she had listened to. It aired on June 9, 2010.

The subject matter was very compelling and brought to light the issue of what happens to all of my email accounts, social media accounts and my clients accounts if I should happen to die.

Most of us don’t like to think of these things, at least, I don’t. It is not in the forefront of my thoughts. It is important though.

As a VA I have many clients that I have personal and financial information to. If something should happen to me, it’s important that there is something in place so that information remains private.

We back-up our computers, our websites, emails and blogs, but what about our social networking and financial information. Do our clients have something in place so if the worst happens, it is taken care of?

Anne spoke to me of setting something up on her end that would give me permission to close her social media accounts if that would happen.

What if you become sick? Debilitating sick? Would you like the word to get out that you are unable to do your job? It could end your business. Scary thought.

In today’s world of internet marketing and social media our private lives have become not so private. How do we protect the very thing that is private?

I would encourage you to talk to your clients, friends and family. You never know when the worst will happen.

This is an ongoing conversation. How does one measure their ROI on Facebook?

Facebook has provided a tool in which we can measure our ROI on Facebook if you have a fan page.  I can go into my fan page and look at the “insights” section on the left hand side of your page.  This is where I can measure exactly what kind of traffic I have had. It measures everything from male/female, to where your fans are coming from.

Of late, I have had some success with clients and their fan pages. For instance, I have several clients that have a newsletter. We have now taken those newsletters and “sliced and diced” them. We have posted them as notes on their Facebook fan pages such as Joan Stewart’s, aka, The Publicity Hound. What this has shown is an increase in sales.

How do we know that? Well, when I post the note, there is always a call to action. Such as, “read more at ….” or “sign up for my newsletter at….”. We have also been “tagging” her friends in these notes. You have to be careful when “tagging’ as it can be overly promotional, but if you believe it is of value to them, by all means, do.

On social media sites, do you broadcast when you’re leaving your
home or office?

Lots of people do. And every day, their avatars and “Here’s where
I am now” messages are showing up at PleaseRobMe.com, a site that
mocks them for announcing to the world that they aren’t at home
and actually makes it easier for burglars to rob them.

You put yourself at risk when you use Foursquare.com, a social
media site that makes it easy to “check in” with your friends, in
conjunction with blasting out those messages to your Twitter and
Facebook friends.

Find out how it works and what you can do keep yourself from
showing up at this nasty site.

This post was originally written by Joan Stewart.

Last week one of my clients came to town. What a week she picked too! She is from Annapolis and her timing was impecible. We had sunny skies and they got 4 feet of snow.

She is a fairly new client and I was thrilled to actually meet her. Her name is Kristina Von Rosenvinge who specializes in self-growth and relationship skills for personal and business success. Her website is GrowWithKristina.com (I have her permission to mention her in this posting).

I have been managing her Facebook page and doing odd jobs here and there for her, but we had not really defined what my role was and how I was going to assist her outside of social media.

So, I picked her up at her hotel on a Sunday morning, we met in the lobby, shook hands (I then gave her a hug) and we proceeded to have coffee at the Hotel del Coronado foundly known as “The Del”. It is a San Diego landmark and if you have never been there and are ever in the area, it’s a must see.

We walked around the hotel for a bit as I wanted to show her the beauty of the architecture and the decor. We then ordered our coffee and sat outside to enjoy the view and the weather. It was sunny and warm. What’s not to like?

We chatted for a bit about our families, our interests and so on. Basically, we got to know each other a bit.

After about an hour, we did start to discuss business. What her goals were and how she thought I could assist her with her new projects and marketing plan.

I know, I know. Why am I writing about this? Very simple. It describes exactly what social networking is all about. This is how it should be approached. Friendly, non-invasive and certainly not promotional at all. If you are confused about social media, especially Facebook, see 11 Ways to Avoid Missed Opportunities on Facebook. I was Joan Stewart’s guest on this 70 minute teleseminar.

We had a lovely chat and I then took her back to her hotel so we could go on with our day.

Thank you Krisitina for allowing me to share this.

I was recently a guest panelist on The smARTist Telesummit with Ariane Goodwin.  It was truly an inspiring experience.

My presentation was titled, Facebook for Artists, Beyond Beginners which included a 17 pages of illustrated handouts with easy, step-by-step instructions.

There was no way I could possible cover all the materials and tools that Facebook provides in 60 minutes.

After the presentation I was sent a list of email for artists with their questions concerning Facebook and I tried to answer them to the best of my knowledge.

Here are some of the questions and answers:

Q: What about the changes in the privacy policy?  Should we be concerned? 
A: We should all be concerned about our privacy anywhere online.  If you are really concerned about your privacy and the changes on Facebook, I read this fantastic article and follower their suggestions for not only myself, but for my clients as well.  http://tinyurl.com/yz2bbn3

Q: Is it ok to have 2 Facebooks, one for person and one for business or is this too confusing for other? 
A: Yes, it absolutely ok to have 2 Facebooks.  First of all, you need to have a personal profile.  From there you can create your fan/business page.  This is what I do and I suggest to my clients.  When posting anything business related, post from your fan/business page.  If you are conversing with a friend or family member, do it from your personal profile page.  That way, the 2 don’t get confused.

Q: I have found my RSS feed url on Wordpress.  Now, how and where do I enter it into the “notes” section of my Fan Page to get the blog to feed into that space?  Hate to be a pain, but I’m still struggling with this.  I’ve searched the FB help extensively already for an answer.  (Much thanks in advance for your help!)  — okay, now I’ve got it coming in, but it’s coming in to my personal page not my fan page.  Yikes! 
A: To do this, you need to stop importing the blog to your personal page.  When you go into your business page, go to edit page and you will see a list there.  On that list you will then see “Notes”.  Click on edit.  You can then import your blog into your fan page.

And these are just a few.  If you are confused by Facebook, I can help you to keep it straight with the teleseminar “11 Ways to Avoid Missed Opportunities on Facebook“.  This teleseminar was hosted by Joan Stewart in June of 2009 and includes a 28 page handout.  You can order it as an MP3, transcript or as a CD.